It all started on a stormy summer night in 1988…
I was born into a working class family in one of the richest countries in the world. A strong imagination, a passion for telling storys and the desire to do things differently has always been a part of my core personality. These personal traits created a very fun but also frustrating childhood for me and the people around me. When I became older I started to feel more and more “different”. Even though everybody told me what I “had to do” I could not make myself belive in them. I felt that they where so afraid of “misbehaving” that they spent the vast majority of their time on things they hated to do, just because they where afraid of not being accepted in the society. I could not accept to live my entire life like that. Especially not after watching my parents.
The sentence that changed my life…
I remember I was very proud of my father when I was a little boy and I loved going to work with him during the holidays. That is why I will never forget the day he caught me bragging about “my father the truckdriver” and pulled me to the side: “Always remember that you can never tell people what I do for a living, that is the great shame of our family” His voice was dead serious and I could see the fear in his eyes. These words got stuck in my brain forever and made me feel really sorry and protective of my father ever since. Even though he liked driving these big trucks and was well respected among his peers, the society made him feel very ashamed of what he was doing for a living. He later switched profession and gradually became a very unhappy man. Unfortunately he later fell into addiction and self pity. It made me feel very ashamed of my family and I never brought my friends home anymore. Suddenly our home was not nice enough, our car was really old and I did not have the cool, expensive toys. I belive the insecurity my parents felt made them isolate themselves from the world, even from their closest family. We rearly visited anybody, and when we “had to” it always turned into a really unpleasant time, with alcohol, arguments and anxiety. Eventually this resulted in me running away from my family, and today we do not have any contact.
What I am good at…
As a teenager I escaped reality through sports. I was physically gifted and succeeded in individual sports like, running, orientering and cross country skiing. This required a lot of dedication, painful workouts and time spent alone in the woods. I later found a lot of joy in helping others achieve their goals, and became a personal trainer. Immediately I understood the secret behind being able to sell, was the ability to create trust. I quickly worked my way up into management and started to study marketing. I fell in love with the strategies and psychology behind successful guerrilla marketing tactics and found social media to be the perfect underestimated tool I needed to succeed. I started doing pretty advanced “facebook dark post campaigns” in early 2014 with results that is just no longer possible. I belive there is no formal education that will completely prepare you for todays marketing world. It simply moves to quickly. My opinion is that you must understand human psychology and understanding the places people spend their time. Today it is internet and social media, tomorrow it will be something else, and we will be there before everybody else again!
What I belive in..
I belive in humans. If there is a God he is in all of us somewhere, not just in the "holy men." I belive we got passions and dreams for a reason. If I can inspire people to listen to what their heart truly tries to tell them, and give them the confidence and knowledge to execute on their ideas, we will gradually change the world together!
How is that? When you hire me and I help you grow your "Vegan food truck business" through the roof you need to hire more people. The only people you will hire is other people that also genuinely believes that "veganism" will both save the environment and cure most of humans deceases. They will quit their job at Mc Donald´s, because they do not belive in what that organisation is doing. They belive in the same as you do! You know the real reason why you started your company.. Who do you think they will work hardest for? The company that let them be an important part in changing the world, or the company that will pay them 2$ more and hour if they are willing to destroy the world instead? Money is just a necessary bi-product that will give you more freedom, pleasure and ability to do more! Together we will talk about this to a lot of people that also belives in Veganism. People will listen to you because they share your dream. They will buy your products and ask for an opportunity to work for you because the want to support you from the bottom of their heart! Kind of like Martin Luther King and other great leaders people like to listen to, work for and be loyal to. The best thing about it all is that it is much more fun than sacrificing your own life for an other mans dream, that you do not belive in. Or worse, spending all your precious time acquiring unimportant "stuff" to show off to your neighbour.
Do not worry, the "stuff" will come your way even though you drop the "best bet moneymaker idea" and go for the idea that really motivate you instead.
Keep faith in yourself and we will be changing the world for the better every day. We can do it together, as people of the world.
Thank you for reading my story!